The design of a web page can significantly affect its functionality and usability, and visitors are receiving the first impression of you and your company when they enter your website for the first time. Many potential deals have been broken because of the bad experience that clients received while checking a certain site, and that is why web designers have a pretty important role in the business world as well. Therefore, they use different methods and techniques to make their results better and to improve the quality of their work since they are aware that their job comes with a lot of responsibility.
Even though the design (of anything) is a creative process, and not science, there are certain rules and guidelines which can help new and inexperienced web designers reach their full potential and create the best possible websites. First of all, they need to know how users think, i.e. their behavior, and once designers learn about the ways in which users interact with a site – their task will be much easier. Visitors act in mostly predictable patterns, and these patterns are already well-known to anyone who is interested in the world of web development, and every aspiring designer will have those behavioral patterns in mind when he or she starts creating the layout of a new website.
The principles of web design vary according to the general purpose of the site, simply because not all sites are used in the same way and they all have specific characteristics. Also, the elements that are a part of a web page are not all equal, and the principle of visual hierarchy needs to be followed when designers are placing the “components” of a site. The most important parts need to be the most prominent ones, and this “rule” is perfectly logical and reasonable. Similarly, the principle of proportions needs to be taken into consideration, and these rules can sometimes become overly mathematical, like in the case of the Golden Ratio, but these guidelines will certainly help in making the best layout for a page.
Fast loading and minimal scroll are something we all want from a website that we visit, and web designers need to make sure that the principles of simplicity and usability are applied to the design of a new site. Just like almost any other thing in life, it is essential to “keep it simple”, and an intuitive and balanced web page will attract visitors and even make them come back again, which can be even more important than attracting them in the first place. Distraction and unnecessary content are something that needs to be avoided at all costs, and good web designers know that they should never overload the page with options, choices, and content that can make the decision-making process more difficult for the users. By testing early and testing often, potential mistakes can be seen and avoided, and this can also improve the quality and responsiveness of the new website. Designers should apply as many of those principles when creating a new web page, and every project should be done with care and dedication.